This is a credibility advertisement which shows Cristiano Ronaldo Racing a Vyron Bugatti while wearing his new nike soccer shoes. The Vyron Bugatti is the fastest car in the world. They are advertising the soccer shoes that he is wearing. It is a credibility because they are using Cristiano Ronaldo as a famous player. They are are trying to say that if you wear these shoes then you can be as fast as a vyron bugatti.